A new online home for Martin Allen, wood flooring fitters.

We are delighted to welcome you to our new website. It’s a new online presence for bespoke flooring fitters Martin Allen for 2017 and beyond – one that we feel reflects the cutting-edge nature of our business.

Our new look website is designed with simplicity, elegance and accessibility at its core. We wanted to provide a great looking platform to showcase the best of our work. You’ll notice significant improvements when browsing the website, not least the ease of navigation and the ordering of logical, vertical sections. The site is also mobile-ready. This means you can browse on the go via tablet or smartphone.

New website – yes – but we haven’t lost touch with our traditional values or our ethos of personal client relationships. We hope you see this during your visit. Our aim – to be the number one wood flooring fitters and French polishers in our field – hasn’t changed either. That’s why we’ve made it even easier to get in touch with us at our Leicester HQ via our new contact us section.

Take a moment to explore our improved commercial and domestic services pages. Here we cut through the jargon and articulate in plain English just how we can transform your home or business. Similarly, our new portfolio, complete with stunning imagery of Martin Allen projects, will inspire in ways we never before managed. Make sure to keep checking back to this section of the website. We’ll be updating it with new work, as and when we complete new projects.

Reaching out to new clients

We realised that to do our exemplary services justice, we had to bring Martin Allen into the 21st century with a Google-friendly online presence. You’ll notice the volume of detail here is tenfold that of our previous effort, which helps those search-engine spiders. It’s now easier for new clients to find us on the web, and for us to form connected working relationships.

We’ll also be updating this blog as we can, keeping you in touch with all the latest news in the world of Martin Allen. We’ll share industry-insider tips and tricks, doused with routine updates on all our latest projects, partnerships and business developments. Also expect to find info on what’s happening in the wider business world of wood flooring fitters, with a little fun thrown in for good measure. We hope to inspire you to new ideas through the content of these posts, so keep those eyes peeled.

Take a moment to really explore our new website, and make sure to add us to your favourites or bookmarks so you can check back for updates at the click of a mouse. Any questions, comments or feedback on the new website or anything else to discuss? Simply leave a message below or go to the flooring fitters and French polishers contact section to drop us a line.

Props to the web team

As a quick plug to the web developer, we chose to work with Dynamics Tech, a local IT company based in Leicestershire. In fact, Mark (the owner) lives just up the road from me, which has been rather handy.

Dynamics Tech has pushed us to think modern and move with the times. We could not believe the change in web technology. Our website is powered by WordPress, which is easy to maintain and provides scope for customisation. Dynamics Tech also helped us with the copywriting, turning our words into something more suitable for the web and our customers.

We now also have a better understanding of the traffic coming to the site using Google Analytics. It was Dynamics Tech who set things in motion by learning more about our business. They learnt who we are; what makes Martin Allen different; who our clients are and what our business goals were.  That impressed us, and we now understand that not only does the website work to help meet our business goals – it also reflects who we now are, who are existing clients are and who our future customers could be. I can now answer fundamental questions about who our online visitors are through Google reports. This helps us plan and budget better for the future.

In addition to building the website, Dynamics Tech hosts our website and provide 24/7 support and protection. We now have new email addresses which help us better communicate internally and externally with our customers. And as a Microsoft Small Business Partner, Dynamics Tech has even more great ideas to help the business. We are all very excited about this new business relationship.

Finally, we do hope that our new website spurs you on to make your wood flooring dreams a reality (preferably with us!).

Martin Allen.